You need to get
traffic to your website. You have realized that the higher
you rank in the Google search results, the more searchers will
see the link to your site and the more visitors you will have. So your question is, "how do you get a high ranking on Google?"
The answer is to have a lot of backlinks. No one knows exactly how Google ranks sites because they don't announce their formula. But there is an opinion held by all Internet marketer that's consistent, based on the observations of ranking their own sites. They all agree that backlinks, quantity and quality, are the most important variable to getting high in the Google ranks.
Backlinks are the hyper-linked text on the Internet pointing to your site. Google views these backlinks as an indication of popularity or value of your site and therefore weighs that most highly in ranking your site in the search engine results.
Google espouses the idea that content is king - have good quality, valuable content on your site and it will rank high. That is poppycock. The world they would like to see is that the best content, gets the greatest number of people backlinking to your site because of your site's value to them. So in Google's world, you should make the effort to have the best content on the planet. Yet every marketer knows that you can have the best mousetrap and the world will not beat a path to your door. The best marketer, not the best writer, gets the most traffic. If Internet searchers cannot find your content, it doesn't matter how great your blog. But if you combine great content with lots of backlinks, you have a good formula for a high ranking site.
In Google's world, the way to get backlinks is
a) having this marvelous content that everyone else will magically find
b) by contacting others in your topic niche who already have established websites or blogs (especially "authority sites with high rank), get them to allow you to guest post on their blog (with your guest post including backlinks to your site) as well as have these bloggers mention your site, hyperlinks included, in their posts.
This is a fairytale world. It would take years to accomplish your objective in this manner, contacting other bloggers attempting to influence them to link back to you. There is a much faster way to get backlinks and accelerate your success with Internet marketing.
Let's first consider that there are two types of back links. I will call those public backlinks and private backlinks.
Public backlinks are those that anyone can get by posting content on free sites, such as this one or Tumblr, LiveJournal, Yahoo Answers, PRWeb and the like. Google knows that anyone can post on these sites for free and therefore gives these links value but lesser value than private backlinks. For example, links from Web 2.0 sites (sites where you can post your articles with backlinks to your main site such as tumblr.com, wordpress.org. typepad.org, posterous.com and several hundred others), have low value. Why? Because you can hire a guy in India to create these posts for you for $5 per post. There is no charge for posting on these sites--anyone can place their garbage on these web 2.0 sites. Therefore, anyone can generate these backlinks and they really don't signify anything of value. To believe that they do is insanity. However, in a world of meaningless content on billions of social networking sites and people paying attention to gibberish tweets, Google believes that there is some value to these sites.
The other type of backlink, private backlinks, are those from other websites. Understandably, these types of backlinks are hard to get because you would need to convince other website owners or bloggers of the value of your site and why they should link to you. For these web site owners to link to your site for purely altruistic reasons clearly indicates a significant value of your site. And links from high PR sites of course carry more backlink value. As previously said, it would take years, if ever, to get the number of links you need to rank your site highly by approaching individual website owners (or having great content).
So some services exist that automate this process. These services match you, the "advertiser" (i.e. the one who wants the backlinks), with "publishers" (i.e. those who own blogs or sites and who will accept your posts on their blogs or allow you to place comments on their blogs or links within their existing posts that point back to your site). You have heard that time is money and by paying a service to do this for you, you accomplish in a few months what you probably could not accomplish even in years. To get your site ranked for any keywords that are at all competitive will require hundreds of back links. And you can generate them quickly, by subscribing to a backlinking service.
The answer is to have a lot of backlinks. No one knows exactly how Google ranks sites because they don't announce their formula. But there is an opinion held by all Internet marketer that's consistent, based on the observations of ranking their own sites. They all agree that backlinks, quantity and quality, are the most important variable to getting high in the Google ranks.
Backlinks are the hyper-linked text on the Internet pointing to your site. Google views these backlinks as an indication of popularity or value of your site and therefore weighs that most highly in ranking your site in the search engine results.
Google espouses the idea that content is king - have good quality, valuable content on your site and it will rank high. That is poppycock. The world they would like to see is that the best content, gets the greatest number of people backlinking to your site because of your site's value to them. So in Google's world, you should make the effort to have the best content on the planet. Yet every marketer knows that you can have the best mousetrap and the world will not beat a path to your door. The best marketer, not the best writer, gets the most traffic. If Internet searchers cannot find your content, it doesn't matter how great your blog. But if you combine great content with lots of backlinks, you have a good formula for a high ranking site.
In Google's world, the way to get backlinks is
a) having this marvelous content that everyone else will magically find
b) by contacting others in your topic niche who already have established websites or blogs (especially "authority sites with high rank), get them to allow you to guest post on their blog (with your guest post including backlinks to your site) as well as have these bloggers mention your site, hyperlinks included, in their posts.
This is a fairytale world. It would take years to accomplish your objective in this manner, contacting other bloggers attempting to influence them to link back to you. There is a much faster way to get backlinks and accelerate your success with Internet marketing.
Let's first consider that there are two types of back links. I will call those public backlinks and private backlinks.
Public backlinks are those that anyone can get by posting content on free sites, such as this one or Tumblr, LiveJournal, Yahoo Answers, PRWeb and the like. Google knows that anyone can post on these sites for free and therefore gives these links value but lesser value than private backlinks. For example, links from Web 2.0 sites (sites where you can post your articles with backlinks to your main site such as tumblr.com, wordpress.org. typepad.org, posterous.com and several hundred others), have low value. Why? Because you can hire a guy in India to create these posts for you for $5 per post. There is no charge for posting on these sites--anyone can place their garbage on these web 2.0 sites. Therefore, anyone can generate these backlinks and they really don't signify anything of value. To believe that they do is insanity. However, in a world of meaningless content on billions of social networking sites and people paying attention to gibberish tweets, Google believes that there is some value to these sites.
The other type of backlink, private backlinks, are those from other websites. Understandably, these types of backlinks are hard to get because you would need to convince other website owners or bloggers of the value of your site and why they should link to you. For these web site owners to link to your site for purely altruistic reasons clearly indicates a significant value of your site. And links from high PR sites of course carry more backlink value. As previously said, it would take years, if ever, to get the number of links you need to rank your site highly by approaching individual website owners (or having great content).
So some services exist that automate this process. These services match you, the "advertiser" (i.e. the one who wants the backlinks), with "publishers" (i.e. those who own blogs or sites and who will accept your posts on their blogs or allow you to place comments on their blogs or links within their existing posts that point back to your site). You have heard that time is money and by paying a service to do this for you, you accomplish in a few months what you probably could not accomplish even in years. To get your site ranked for any keywords that are at all competitive will require hundreds of back links. And you can generate them quickly, by subscribing to a backlinking service.
